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Industry News

News

ndy Wigderson, vice president of sales and

marketing for CSI Software, Houston, says

ﬁtness clubs have historically undervalued

technology. While industries such as retail,

hospitality and manufacturing invest up to 6-7% of

their gross sales in technology eorts, according to

Wigerson, he pegs technology spending in the ﬁtness

industry at “not even close” to that level. He estimates

that of the top 100 revenue generating health club

companies, perhaps of 20 to 25 have a CIO or w. CSI

Software held a form for CIOs this spring, drawing 10 of

those estimated 20 to 25 CIOs in the industry.

One of those companies with a CIO is Goodlife Fit-

ness, a chain of nearly 300 clubs across Canada. Its CIO,

Steve Groves, worked for Goodlife for a number of years

in its IT (Information Technology) department and then

left the company to work in media for a couple of years.

Prior to his departure, though, Groves convinced Goodlife

it should create a CIO position. After two years in the

media business, Groves returned to take the position for

which he had lobbied.

“I see my role as the chief innovation ocer rather

than the chief information ocer,” Groves says. “We are

at a really interesting crossroads between technology and

the ﬁtness industry. There is a lot of operational eciency

that can be realized by also tremendous opportunity to

drive technology out into the hands of our employees

as well as to engage our members. The most important

relationship is going to be between the IT department and

the marketing teams who are invariably living their lives

online in a digital fashion. A signiﬁcant portion of...

As Technology Use Grows,

Fitness Facilities Lack IT

Executives Roles

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Matrix H7xe Owner's Manual Page 3